1. to promote somebody or something with intense publicity
2. artificially boost sales of recording; to boost sales of a pop recording artificially by employing people to buy quantities of it at numerous outlets
So, now that we know the definition of hype, we can see that the artist known as Lisa Hype has aptly chosen her name, especially as evidenced by the sexually candid picture of her and (reportedly) Vybz Kartel that flooded the internet this past weekend.
I had to shake my head in disgust. Even though the picture was carefully edited by the time it reached my in-box, the stance and pose of the young lady left little to the imagination. I recalled an earlier picture of Ms. Hype and Kartel that circulated earlier this year, where she posed seemingly naked for an album release cover, her ‘modesty’, if one can call it that, kept intact by the same Vybz Kartel whose hands were placed strategically over her breasts and pubic area.
This sets the tone for the lengths to which some of our young women will go to garner publicity and attention, but at what cost? When Ms. Hype presumably confronts her children or grandchildren, what will she say to them when they show her this picture that some other obnoxious child taunted them with?
This manipulation and coercion of our young women also shows the power that these females are relinquishing to the men around them. Why would you feel that one of the most intimate acts should be captured on film for perpetuity, opening yourself to the gamut of smutty conversation, scorn, speculation and denigration?
While the press lost sight of their mandate to report ‘news’, they too got caught up in the manipulation; articles popped up in blogs and internet newsletters on a host of ‘reggae’ websites. The reports went even further by throwing down the gauntlet and advising Movado (Kartel’s current lyrical rival) to show that he too could claim ratings as a cocksman! There was nary a word of reprimand or caution about the imagery that is readily available to our young folks, who, despite what our current crop of dancehall artists love to disclaim, DO, follow the trends of their favorite artists. Does this mean then that it’s okay for someone to take a similar incriminating picture of Vybz Kartel’s sister, or daughter?
Where are the positive images of our strong sisters in the music business who are quietly going about their work, producing and promoting edifying lyrics. Or is it ‘business as usual in bringing on the Hype?’